Shoppable media
This article is part of a series of articles from the WARC Guide to shoppable media. Read more.
Could shoppable media become the Holy Grail of advertising? Think about it: we now have a way to drive a customer from awareness to conversion within seconds. There are advertising formats that look to do just that, but social media platforms are the ones that are truly leading the way, offering shoppability through advertising and content within their own platforms.
However, as we all know, the customer journey is not always so straightforward. Personalisation in online advertising has...