Marketing in the COVID-19 recession
This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.
The COVID-19 Crisis is different from previous recessions in another, more important sense. This is not just an economic recession – it’s also a humanitarian, social and political crisis. In fact, it’s currently more like a war than a recession, and that means that the normal rules of marketing and business may not apply.
This is more like a war than a recession
That sounds like a cliché, doesn’t it? Whenever there’s...