In 2019, the business of growing a brand is tied to having a positive impact on society and the environment, according to Marc Pritchard, Chief Global Brand Officer at Procter & Gamble (P&G), the world’s biggest advertiser.
Pritchard, one of the most influential leaders in marketing, is co-leading the ‘society and sustainability’ stream of the CMO Growth Council, a collaboration between the Association of National Advertisers (ANA) and Cannes Lions (WARC’s sister company). The work of the CMO Growth Council in this area brings brand leaders together to consider how they can put societal good and sustainability at the...