Spotlight India: Getting festive marketing right

Analyses data from ongoing surveys of Indian internet users, provided by GWI.
  • Although two in five respondents said that rising consumer prices would have a moderate impact on their spending during the winter holidays, overall, consumers are loosening their purse strings.
  • Research by InMobi shows that the period for learning about different brands, exploring and purchasing items reaches its peak several months before Dussehra, Diwali and Christmas.
  • More than two in five (44%) respondents planned to shop online during last year’s festive season, while only 2% planned to shop offline.
  • Additionally, 54% planned to adopt a hybrid approach, combining both online and offline shopping....

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