This article is part of a Spotlight series on quick commerce in India. Read more
Last week I received a marketing message from Maple, a premium reseller for Apple in Mumbai and Mangalore, offering two-hour home delivery of Apple products in Mumbai, with a cash-on-delivery option for payment.
Not so long ago, a 2020 reportstated that the consumer expectation for apparel and electronics retail delivery was 24 hours. Consumer expectations seem to have changed quite a bit in the last two years for a mainstream electronics retailer to now feel the need to...