Working with creators
This article is part of a series of articles from the WARC Guide to working with creators. Read more
Social media has empowered every individual to become a creator, and the best of them do it for a living. For some brands, this has resulted in a brutal reality as their traditionally effective ads now have to compete with actual content consumers love, all on the same feed. Over the years, many have begun to adopt the mantra of “if you can’t beat them, then join them”, as an increasing number of brands are shifting focus...