Social-media platforms have been on the receiving end of a backlash from many large advertisers in the last year, as the effort to fight hateful and misleading online content draws greater attention from the corporate world.
This long-simmering dispute between brands and the titans of social media – especially Facebook – reached new heights due to the COVID-19 pandemic and widespread protests in support of the Black Lives Matter movement following the death of George Floyd in May 2020. These events inevitably caused a wave of divisive and deceitful content to spread, and to fresh calls from advertisers for measures...