Campaign details
Brand: UCash & ShwapnoBrand owner: United Commercial Bank Ltd. & ShwapnoAgency: Grey Bangladesh Market: BangladeshIndustries: Banks, Supermarkets & grocery storesMedia channels: Online video, Outdoor, out-of-home, Radio & audio, Social mediaBudget: Up to 500k
Executive summary
Over 33% of Bangladesh's population are without a bank account and most of them are farmers. They live a tough, hand-to-mouth life and grow their own food. Often their excess produce is either wasted or sold to middlemen at unfair prices, leaving the farmers with no savings, no security and...