Read a transcript of this episode
00:58 – Intro 01:49 – Guest intro 03:30 – How to build reach into media planning 05:40 – Expand reach to newer consideration set 06:34 – Use gaming to reach Gen 09:38 – Ally's media mix 12:20 – Planning campaigns around brand building 13:56 – Balancing the number of media channels 17:36 – Sports sponsorship 23:15 – Maximizing reach with multicultural marketing26:45 – Break the silo between...
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Bray Leino
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