01:30 – What’s going on with media right now? 04:30 – Why is this important? 07:17 – What do the AA/WARC expenditure figures say? 11:07 – Do clients buying media care about all this? 14:32 – Does there need to be a fairer way to benchmark the true health of the industry? 16:58 – Are we misattributing the cost of doing business as advertising investment? 21:34 – How are digitally native brands doing media differently?23:15 –...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
