Why it matters
The impact of the pandemic on the economy and world as we know it will not be a complete metamorphosis, but rather an evolutionary change. Brands will need to understand a new matrix of motivations and try to pre-empt consumer needs.
Takeaways
- Marketers need to re-align themselves with the new identity of their consumers by being a lot more focused and shedding the classic greed of being ‘something for everyone’.
- Brands need to understand the different dimensions of security and access – what do consumers seek today and what do they desire in the future?
- Sense check...