- Marketers see improved customer experience – both online and offline – as key to kick-starting growth and restoring trust in brands; this will shape tech investment.
- There is increasing interest in voice and payment tech, particularly voice search, but at the same time there has been less interest in augmented reality and virtual reality.
- Video, search and mobile will continue to see growth in marketing investment, particularly benefitting YouTube and Instagram, though marketers are cooling on Snapchat.
- Amazon’s new prominence as a search platform has been welcomed, with a majority of marketers planning to increase spend...
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