- WARC's Toolkit 2018 survey cited customer experience (CX) as a 'digital transformation' priority for 2018, meaning a growing focus on customer journey mapping, and rising investment in experience optimisation technology.
- Voice is now emerging as an important new interface between consumers and their devices, and the combination of voice and AI is opening up a new frontier for brand-building.
- 2018 will be pivotal to the development of digital, as the current drive for transparency continues; viewability and digital measurement is the number one issue faced by brands.
- Data – and, in particular, data management – will be...
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