PRND: Hidden history check for used cars

Korean online automotive marketplace platform Hey Dealer leveraged consumer obsession with the history of used vehicles in its Used Car Hidden History Search YouTube campaign.

Background and Context

With the expansion of Hey Dealer's business into the used car service sector, it was necessary to secure an expanded brand awareness, transitioning from the "Sell My Car Service" to the "Used Car Service." In the process of gradually expanding into the "Buy My Car" service, Hey Dealer launched the "Used Car Hidden History Search" as its first service, and increasing awareness of the feature was necessary. Especially with the entry of major corporations into the used car market, a change in the competitive landscape was expected. Therefore, it was essential to establish a perception of leadership...

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