Shopee Taiwan: Return is not that difficult, come to Shopee

Online retailer Shopee leveraged consumer insights around the pain points of returning purchases in its humour-driven campaign.

Background & Context

According to research on the return process, Shopee discovered the majority of users think returning is time-consuming and unpleasant. Hence, Shopee wants to convey that "arbitration would be conducted by Shopee" when returning goods through the campaign. Instead of negotiating with sellers, buyers can directly request a return on APPfor official processing.

The campaign doesn't encourage return but hopes to let consumers aware Shopee would play an intermediate role to assist, which reduces time cost for both buyers and sellers. Shopee promoted with a neutral perspective to avoid opposing opinions from sellers. The campaign personified animals as...

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