Gemma Spence
Opinion
12 October 2021
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With advances to the technology and logistics infrastructure across the world, companies now have the most practical ability to sell directly to consumers. PHD WorldWide's Gemma Spence outlines a few considerations that companies need to make to ensure they don’t cannibalise existing channels and undervalue the relationships that sustain the company.
Opinion
02 August 2020
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In today’s current climate, there’s no denying that e-commerce is big business. Online retail is exploding in penetration and basket size as shoppers are choosing or forced to be isolated.
About Gemma Spence
Gemma Spence is Chief Commerce Officer at PHD WorldWide.