Home Partner Awards MMA Smarties APAC

MMA Smarties APAC Awards 2023

Honoring innovation, creativity and success in mobile marketing.

limited edition black and pink Oreo packs

Best in Show

BlackPink in your Oreo
Brand
Oreo
Agency
Leo Burnett Group Indonesia Jakarta
Country
Indonesia

Oreo partnered with leading K-pop music group BlackPink to launch a three-phase, multi-channel campaign with a limited-edition product drop to grow audience and sales in indonesia.

Silver

How Techcombank broke all records of bank promotion with the new formula of promo-tainment?
Brand
Techcombank
Agency
Dentsu Redder Ho Chi Minh City
Country
Vietnam
The BIG CAT that brings you BIG LUCK
Brand
Techcombank
Agency
Dentsu Redder Ho Chi Minh City
Country
Vietnam
ABC – Mom's open kitchen
Brand
Heinz
Agency
Leo Burnett Jakarta
Country
Indonesia
Hyaluronic Acid (Ha) Revitalift livestream marathon
Brand
L'Oréal
Agency
Starcom
Country
Vietnam
Fighting back period stigma – bloody awesome series
Brand
Kotex
Agency
Mindshare Ho Chi Minh City
Country
Vietnam
100 girls, 100 kinds of beauty
Brand
Dove
Agency
Mindshare Shanghai
Country
China
Destination Aranya
Brand
Louis Vuitton
Agency
Mindshare Shanghai
Country
China
Galaxy Z Flip4 & Fold4 smartphone launch
Brand
Samsung
Agency
Cheil India
Country
India
MYNAME promocodes
Brand
Grab
Agency
In house
Country
Vietnam
Travel bravely
Brand
Grab and Google
Agency
In house
Country
Vietnam
When was the last time you met a dentist?
Brand
P/S
Agency
WPP Ho Chi Minh City / Mindshare Ho Chi Minh City
Country
Vietnam
The UV alarmer
Brand
Vaseline
Agency
WPP Ho Chi Minh City / Mindshare Ho Chi Minh City
Country
Vietnam
5 Stars everywhere
Brand
Cadbury 5Star
Agency
Wavemaker Mumbai
Country
Asia
Little heroes, big power
Brand
LEGO
Agency
Initiative China Shanghai
Country
China
Rescuing foodies in need with a one-click install experience on glance
Brand
Swiggy
Agency
In house
Country
India
Stop the beauty test
Brand
Dove
Agency
Mindshare India
Country
India
Heineken Silver – crack the culture's code of gaming
Brand
Heineken
Agency
Dentsu Redstar Ho Chi Minh City
Country
Vietnam
Edelweiss Festive – the first snow show in Vietnam
Brand
Edelweiss
Agency
Dentsu Redstar Ho Chi Minh City
Country
Vietnam
Noah X Tommy Hilfiger
Brand
Tommy Hilfiger
Agency
Wavemaker Singapore
Country
China
The net practice of stock trading
Brand
Upstox
Agency
Mindshare India
Country
India
Vim Black
Brand
Vim
Agency
Mindshare Mumbai
Country
India
Voice of the voiceless
Brand
Global Digital Niaga
Agency
Wavemaker Jakarta
Country
Indonesia
Miracles conditioner – no more Setengah
Brand
Pantene
Agency
EssenceMediacom Jakarta
Country
Indonesia

Bronze

Sống Mới Với Cũ
Brand
Chợ Tốt
Agency
In house
Country
Vietnam
Programmatic marketing to the MAX
Brand
Vo Lam Truyen Ky MAX
Agency
In house
Country
Vietnam
Discover China's endemic species
Brand
Qualcomm
Agency
Mindshare Shanghai
Country
China
Fighting back period stigma – bloody awesome series
Brand
Kotex
Agency
Mindshare Ho Chi Minh City
Country
Vietnam
Every flaw is a 10
Brand
Maybelline
Agency
XYZ Saigon
Country
Vietnam
Galaxy Z Flip4 /Z Fold4 – curate your flex mode
Brand
Samsung
Agency
Cheil Ho Chi Minh City
Country
Vietnam
Personalization with real-time data
Brand
Vietjet
Agency
PMAX Ho Chi Minh City
Country
Asia
How Nestlé health science created seamless O2O experiences with holistic CRM strategy
Brand
Nestlé
Agency
Adtima Ho Chi Minh City
Country
Vietnam
From fear to honor – embracing heat & sweat
Brand
Pride
Agency
McCann Jakarta
Country
Indonesia
Mush detector
Brand
5 Star
Agency
Wavemaker India
Country
India
Bolne se sab hoga
Brand
Google Search
Agency
Toaster Ltd
Country
India
Xstream Fiber AR – superfast speed for everyone’s needs
Brand
Bharti Airtel
Agency
EssenceMediacom India
Country
India
Soju infused lager launch – Asian explosion in a bottle
Brand
Tiger
Agency
Dentsu Redstar Ho Chi Minh City
Country
Vietnam
Crystal rave
Brand
Tiger
Agency
Dentsu Redstar Ho Chi Minh City
Country
Vietnam
A new skipper in the market
Brand
Skipper Pipes
Agency
Mindshare Mumbai
Country
India
Smile to unlock – e-commerce discounts meet joyful engagement
Brand
Global Digital Niaga
Agency
Wavemaker Jakarta
Country
Indonesia
Hijacking Indonesia Independence Day with cross-digital media
Brand
Downy
Agency
EssenceMediacom Jakarta
Country
Indonesia
From gems to silver
Brand
Heineken Silver
Agency
MMS Communications Ho Chi Minh City / Leo Burnett Worldwide
Country
Vietnam