YouTube Works South Asia 2023
Celebrates and champions the most innovative and effective campaigns on YouTube.
Grand Prix
Non-derwear
Brand
BGF Retail CU
BGF Retail CU
Agency
In-house
In-house
Country
India
India
Korean convenience store chain, CU, turned to YouTube with the goal of building a CU fandom by uploading a variety of branded content on its channel.
Winners
Kombucha campaign
Brand
I'm Alive
I'm Alive
Agency
In house
In house
Country
South Korea
South Korea
Hidden history check for used cars
Brand
PRND
PRND
Agency
GUT / Cheil Worldwide
GUT / Cheil Worldwide
Country
South Korea
South Korea
2022 brand campaign
Brand
Good Choice
Good Choice
Agency
Mezzo Media
Mezzo Media
Country
South Korea
South Korea
Korea is in the midst of job Korea
Brand
Job Korea
Job Korea
Agency
Hero Creative / Cheil Worldwide
Hero Creative / Cheil Worldwide
Country
South Korea
South Korea
Muscle Day Campaign
Brand
Rankingdakcom
Rankingdakcom
Agency
Nas Media Seoul
Nas Media Seoul
Country
South Korea
South Korea
Prasia creator promotion campaign
Brand
Nexon
Nexon
Agency
Quakerz Seoul / Nas Media Seoul
Quakerz Seoul / Nas Media Seoul
Country
South Korea
South Korea
Chicken king fashion week
Brand
Burger King
Burger King
Agency
Innored Seoul
Innored Seoul
Country
South Korea
South Korea
Face the fact
Brand
Babi Talk
Babi Talk
Agency
Paulus Seoul / Innored Seoul
Paulus Seoul / Innored Seoul
Country
South Korea
South Korea
Money dream campaign
Brand
Hana Bank
Hana Bank
Agency
the.Watermelon Seoul / Bounce Creative Seoul
the.Watermelon Seoul / Bounce Creative Seoul
Country
South Korea
South Korea
Return is not that difficult, come to Shopee
Brand
Shopee Taiwan
Shopee Taiwan
Agency
In house
In house
Country
Taiwan
Taiwan
The Taiwanese world of warcraft
Brand
Activision Blizzard
Activision Blizzard
Agency
Isobar Taiwan / Dentsu X
Isobar Taiwan / Dentsu X
Country
Taiwan
Taiwan
#WeNotMe
Brand
Volkswagen
Volkswagen
Agency
PHD Media Taiwan
PHD Media Taiwan
Country
Taiwan
Taiwan
HOT together music video
Brand
Pizza Hut
Pizza Hut
Agency
Isobar Taiwan / Carat Taiwan
Isobar Taiwan / Carat Taiwan
Country
Taiwan
Taiwan
UberEats can (almost) order everything
Brand
UberEats
UberEats
Agency
Whatever Inc. Taipei / Special Group / Essencemediacom Taiwan
Whatever Inc. Taipei / Special Group / Essencemediacom Taiwan
Country
Taiwan
Taiwan
Super agent An Xun-Tui X Mei Yun-Hui
Brand
Shopee
Shopee
Agency
In house
In house
Country
Taiwan
Taiwan
Detective Ajiang & Kangren
Brand
Dietician
Dietician
Agency
I Am David Taiwan
I Am David Taiwan
Country
Taiwan
Taiwan
Everyone wants to order McDelivery
Brand
McDonald’s
McDonald’s
Agency
Starcom Taiwan / Leo Burnett Taiwan
Starcom Taiwan / Leo Burnett Taiwan
Country
Taiwan
Taiwan
Girls in White
Brand
Central Department Store
Central Department Store
Agency
In house
In house
Country
Thailand
Thailand
The Innocent Eyes
Brand
Voiz
Voiz
Agency
Ogilvy & Mather Thailand
Ogilvy & Mather Thailand
Country
Thailand
Thailand
CNY mega sale 2022
Brand
Grabfood
Grabfood
Agency
Spa-Hakuhodo Bangkok
Spa-Hakuhodo Bangkok
Country
Thailand
Thailand
Love your gut
Brand
Dutchie
Dutchie
Agency
Ogilvy & Mather Thailand
Ogilvy & Mather Thailand
Country
Thailand
Thailand
Ummm...
Brand
Boonthavorn
Boonthavorn
Agency
Wavemaker Thailand / VMLY&R Thailand
Wavemaker Thailand / VMLY&R Thailand
Country
Thailand
Thailand
Recharged hair recharged me
Brand
Pantene
Pantene
Agency
EssenceMediacom Jakarta
EssenceMediacom Jakarta
Country
Indonesia
Indonesia
#TolakDenganAnggun
Brand
BCA
BCA
Agency
ADA Jakarta
ADA Jakarta
Country
Indonesia
Indonesia
Ramadan #TibaTibaTenang
Brand
BCA
BCA
Agency
ADA Jakarta
ADA Jakarta
Country
Indonesia
Indonesia
The Anthem of Financial Freedom
Brand
Maya
Maya
Agency
Ogilvy & Mather Philippines / Initiative Philippines / Bates CHI & Partners
Ogilvy & Mather Philippines / Initiative Philippines / Bates CHI & Partners
Country
Philippines
Philippines
The grand love for CNY 2023
Brand
U Mobile
U Mobile
Agency
TBWA/Kuala Lumpur / Reprise Media
TBWA/Kuala Lumpur / Reprise Media
Country
Malaysia
Malaysia
Seasons 1-3
Brand
DBS Sparks
DBS Sparks
Agency
In house
In house
Country
Singapore
Singapore
Enhancing personalization with YouTube's AI-powered solution
Brand
Milo
Milo
Agency
Ogilvy Vietnam / Mindshare Vietnam
Ogilvy Vietnam / Mindshare Vietnam
Country
Vietnam
Vietnam
Celebrating the stains of pride in Tet
Brand
OMO
OMO
Agency
Mindshare Vietnam
Mindshare Vietnam
Country
Vietnam
Vietnam
Millennials rethink wealth
Brand
HSBC
HSBC
Agency
Wunderman Thompson Hong Kong / PHD Hong Kong
Wunderman Thompson Hong Kong / PHD Hong Kong
Country
Hong Kong
Hong Kong
Re/CASETiFY
Brand
CASETiFY
CASETiFY
Agency
In house
In house
Country
Hong Kong
Hong Kong
The ultimate community-centric investment hub
Brand
Futu Securities International
Futu Securities International
Agency
In house
In house
Country
Hong Kong
Hong Kong
YouTube shorts
Brand
YesStyle
YesStyle
Agency
In house
In house
Country
Hong Kong
Hong Kong
Try once – try to be a HKTV Mall wet market express professional
Brand
Hong Kong Technology Venture Company
Hong Kong Technology Venture Company
Agency
In house
In house
Country
Hong Kong
Hong Kong
