MMA Smarties Germany Awards 2023

Honoring innovation, creativity and success in mobile marketing.

Best in show
Gold
Silver
Bronze

Best in Show

The homeless gallery

Brand
Hinz&Kunzt

Agency
Mediaplus Munich

Country
Germany

Hinz&Kunzt, a street magazine that offers employment and support to homeless and socially marginalised individuals in Hamburg, created The Homeless Gallery to generate attention, a rise in donations, and magazine sales.

MMA Smarties Germany Awards 2023

Best in Show

The homeless gallery

Gold

MyMcDonald’s. My own Golden Arches in my pocket.

Turning data into value – challenge accepted!

Data-driven dealerships

#flutwein – our worst vintage

Sing my recipe

Opt.Ink. Get inked, give life – the organ donation tattoo

Silver

Die drei pizza

Welcome to acid town

Symphony of freshness

Planet hero

Bronze

Kick pain in the aspirin

Golden X-Mas with NovaLanaLove

Instant ink Germany

CTV meets DCO – bringing personalisation to the big screen

How L’Oréal Paris Revitalift won the vitamin c game with advocacy

Pioneering a high-value customers targeting approach using AI-driven technologies

The taste of brandformance

360° ARTE

You're the voice! Your voice, your power against hate speech

How Beiersdorf, Rossmann, The Trade Desk und Carat use the power of data

EcoAnxiety

Utilizing the power of media to generate donations for the earthquake victims in Turkey & Syria

Taking over TikTok