SABRE Awards EMEA 2024

Platinum

Election without fake

The Committee for Defence of Democracy (KOD) launched 'Election without Fake' in Poland with the aim of recruiting over 27,000 social observers to independently count votes at the 2023 Polish election.

Diamond

T-Mobile and Tele2 become Odido

The mobile phone company Odido launched with a 'big bang' strategy, aiming to match T-Mobile's brand awareness while emphasising inclusivity in technology.

Action Stations

Trainline and Missing People collaborated to create the campaign, Action Stations, across the UK to deliver missing persons information to Trainline app users.

T.R.A.I.

Storia.ro launched T.R.A.I., an index providing comprehensive neighbourhood insights, with the aim of differentiating itself from the dominant real estate platform in Romania, Imobiliare.ro.

Can a building be a communications channel?

Novartis designed its new Pavillon building, located in Basel, Switzerland, as a communications channel, integrating science and community engagement to build trust between the general public and the scientific community and encourage visitors.

100 Years and counting

Birds Eye UK repositioned its image in the UK, amid the cost of living crisis and dupe competition, using a broad range of tentpole activities in order to find the company's sweet spot in the frozen food market.