MMA Smarties Philippines Awards 2023

Honoring innovation, creativity and success in mobile marketing.

Best in show
Gold
Silver
Bronze

Best in Show

KOL-powered immersive shopping experience

Brand
TRESemmé

Agency
Mindshare Philippines

Country
Philippines

TRESemmé collaborated with POKKT and AnyMind for an influencer-first campaign to maintain its pioneering identity while promoting its latest innovation, TRESemmé Professional Quality Treatment Masks, solidify brand equity and reestablish expertise among Filipina consumers.

MMA Smarties Philippines Awards 2023

Best in Show

KOL-powered immersive shopping experience

Gold

Resilient Kids

The Clack Flex challenge

Mobile gamification pumps up the party in KFC Christmas Bucket meal campaign

Gamified mobile campaign inspires young Filipino cooks to sharpen their cooking skills

International Women's Day – celebrate #HerForShe

May Tapang Para Bumangon

Live streamer collaboration – from one wise Mom to another

You are my #1 mom

Continued education, continued hope

Prepaid Go+99 – must-haves and plus-haves for the evolving Gen Z essentials

Maggi recipe DCO campaign

Silver

Empowering modern Filipinas to be their best

Dynamic audio campaign

Ford Everest – maximizing household data to capture high-value consumers

Create your own Tinola adventure

Do the #RexonaFirstDayVibe

Kada spin, sure win (win for every spin)

Atin ang Tuloy-Tuloy na success

Bronze

CPL & CPS campaign

Mobile gamification inspires Filipino gamers to treat themselves good

#BringYourClayGame from Gaming to Grooming

The Happinas chatbot

Empowering young Filipino changemakers to get dirty for good

How AI helped Rebisco Sandwich's growth in the category