Regional winners and shortlists by category
Silver
Indeed's Rising Voices
Brand
Indeed
Advertiser
Recruit Holdings
Agency
In house
Market
North America
Shortlist
Silver
The MDY mid-cap cup
Brand
State Street Global Advisors
Advertiser
State Street Corporation
Agency
McCann, USA
Market
North America
Bronze
Meet your battery changer
Brand
Procell
Advertiser
Duracell
Agency
VML, United Kingdom
Market
North America
Shortlist
Be in Illinois
Brand
Intersect Illinois
Advertiser
Intersect Illinois
Agency
Edelman, USA
Market
United States
Silver
Ajinomoto cancel pizza
Brand
Ajinomoto
Advertiser
Ajinomoto
Agency
Edelman, USA
Market
North America
Gold
Doesn't kill to ask
Brand
Northwell Health
Advertiser
Northwell Health
Agency
StrawberryFrog, USA
Market
United States
Northwell Health partnered with US healthcare systems to promote its movement 'Doesn't Kill to Ask' and persuade people to ask about unlocked guns in the home.
Northwell Health drew TV viewers into a surprising drop-off conversation about a pet tiger, utilized its own website to share resources and assembled an adaptable toolkit of creative assets to be used among national partners.
The campaign resulted in a 25% lift in perceptions of Northwell's leadership in gun violence prevention, and pop stars Aly and AJ reached out to promote the movement.
Silver
Working with Cancer Pledge
Brand
Memorial Sloan Kettering Cancer Center
Advertiser
Memorial Sloan Kettering Cancer Center
Agency
Publicis Groupe, USA
Market
North America
Shortlist
Grimace’s birthday
Brand
McDonald's
Advertiser
McDonald's
Agency
Wieden + Kennedy, USA
Market
United States
Silver
Tax-Free Bagel
Brand
Philadelphia
Advertiser
Kraft Heinz Company
Agency
GUT Miami
Market
United States
Shortlist
America's Next Top Petfluencer
Brand
Stella & Chewy's
Advertiser
Stella & Chewy's
Agency
Exverus Media, USA
Market
North America
Gold
Kid currency
Brand
Doordash
Advertiser
Doordash
Agency
Doordash, USA, GUT USA
Market
United States
DoorDash, a delivery service, launched a nationwide auction, Kid Currency, giving children in the US buying power for Mother's Day by letting them offer a bid for a flower promo code.
Children could offer anything they deemed valuable as a bid in a social media auction for flowers from DoorDash.
The campaign resulted in 35 pieces of coverage, 318m earned media impressions, 3.2k bids, and sales doubled vs. the year prior.
Silver
Winning a heated debate with ice
Brand
Dunkin'
Advertiser
Dunkin' Brands
Agency
Leo Burnett, USA
Market
United States
Bronze
Move over turkey, Campbell’s celebrates and owns sides season
Brand
Campbell's
Advertiser
Campbell Soup Company
Agency
Leo Burnett, USA
Market
United States
Shortlist
Oh, hill yeah! Sammies
Brand
Hillshire Farms
Advertiser
Tyson Foods
Agency
Leo Burnett, USA
Market
United States
Righting the wrongs
Brand
Mike's Amazing
Advertiser
Chefler Foods
Agency
Havas, USA
Market
North America
All in for all infant protection – a sell-out RSV immunisation story
Brand
Beyfortus
Advertiser
Sanofi Pasteur
Agency
Havas Lynx Manchester
Market
United States
Gold
Powering the next 177 years of growth by closing the home confidence gap
Brand
Arm & Hammer
Advertiser
Church & Dwight
Agency
The Via Agency, USA
Market
North America
Arm & Hammer, a household cleaning brand, launched 'More Power to You' with a one-of-a-kind event in New York City's Bryant Park to grow revenue and market share.
Arm & Hammer invited people to enter for a chance to win an appearance in an upcoming magazine ad, installed interactive stations for hands-on fun with baking soda and formed partnerships with creators through paid and organic social.
The campaign resulted in a 22% growth in basket share, a 36% increase in revenue, over 1bn impressions, and market share grew by 1%.
Silver
Samsung foldables – From social suicide to ultimate apple trojan horse
Brand
Samsung
Advertiser
Samsung
Agency
Ogilvy, USA
Market
United States
Bronze
What would you do?
Brand
Klondike
Advertiser
Unilever
Agency
The Via Agency, USA
Market
United States
Shortlist
Love is messy
Brand
Kruger Products
Advertiser
Kruger Products
Agency
Broken Heart Love Affair, Toronto
Market
Canada
Make moments sweeter with Brach's
Brand
Brach's Candy
Advertiser
Brach's Candy
Agency
O'Keefe Reinhard & Paul Chicago
Market
North America
Gold
Campbell’s 'joy nights in' delivers heartwarming, holiday comfort
Brand
Campbell Soup Company
Advertiser
Campbell Soup Company
Agency
Spark Foundry, USA
Market
United States
Campbell's, a soup brand, partnered with a holiday network in the US to connect with consumers and establish itself as the preferred choice for their holiday cooking creations.
Campbell's celebrated spending holidays at home with a six-minute holiday film, Spoonful of Joy, focusing on joy and togetherness.
The campaign resulted in more than 150m total impressions, a 21% year-on-year sales increase, a 69-point lift in unaided brand awareness, and a 3-point increase in favorability.
Bronze
Ford X Sydney Sweeney
Brand
Ford
Advertiser
Ford Motor Company
Agency
Wieden + Kennedy, USA
Market
United States
Shortlist
Dogg in tha box
Brand
Jack in the Box
Advertiser
Jack in the Box
Agency
TBWA\Chiat\Day, USA
Market
United States
The general sound studio
Brand
General (insurance)
Advertiser
American Family Insurance
Agency
Energy BBDO, USA
Market
United States
Memes to dreams
Brand
Popeyes
Advertiser
Popeyes Louisiana Kitchen
Agency
GUT Miami
Market
United States
Silver
Premier nutrition – Winning prime day
Brand
Dymatize
Advertiser
Premier Nutrition Company (PNC)
Agency
Exverus Media, USA
Market
North America
Shortlist
JBL makes earbuds (for everyone)
Brand
JBL
Advertiser
Harman International
Agency
Havas, USA
Market
United States
Gold
Perdue beer can chicken beer
Brand
Perdue
Advertiser
Perdue Farms
Agency
Edible, Inc (An Edelman Company), USA
Market
United States
Perdue, a poultry brand, partnered with brewery Torch & Crown to deliver a new, bespoke Perdue Beer Can Chicken Beer to make people in the US rethink Perdue chicken's status as second fiddle to red meat during grilling season.
Perdue made a custom beer can design and a freshly designed limited-time-offering wrap for a whole chicken and provided samples to media outlets.
The campaign resulted in over 3bn impressions, a 9% increase in brand consideration, a 7% sales lift, and 692 media placements.
Gold
Tear the paper ceiling
Brand
Opportunity@Work
Advertiser
Opportunity@Work
Agency
Ogilvy, USA
Market
United States
Opportunity@Work, a non-profit, partnered with LinkedIn to establish the term 'Paper Ceiling' to spark a public conversation that would lead to the erosion of degree discrimination.
Opportunity@Work created a coalition with more than 50 businesses and national organizations to bring degree discrimination to life and share research findings.
The campaign resulted in 2.3bn impressions, over 1.1k press mentions, and more than one million people visited the website.
Bronze
#GetTheMessage – iPager
Brand
Android
Advertiser
Google
Agency
Android, USA, DAVID, Miami
Market
United States
Shortlist
Irrational love
Brand
Heinz
Advertiser
Kraft Heinz Company
Agency
Wieden + Kennedy, USA
Market
United States
Lunchtime is your halftime
Brand
Campbell's
Advertiser
Campbell Soup Company
Agency
Leo Burnett, USA
Market
United States
When things go right, ask "now what?"
Brand
Prudential
Advertiser
Prudential
Agency
McCann, USA
Market
United States
No cancer journey walked alone
Brand
American Cancer Society
Advertiser
American Cancer Society
Agency
Havas, USA
Market
United States
Silver
Trending 2 table
Brand
Voila (grocery delivery)
Advertiser
Sobeys Inc.
Agency
FCB Toronto, Canada
Market
Canada
Shortlist
Finding growth through favorables
Brand
CVS
Advertiser
CVS Health
Agency
UM, USA
Market
United States
